Due to the overwhelming interest in his purchase of CookingGames.com, Bill Kara has prepared the following guest post telling of another amazing generic .com. I hand it to Bill as being a great businessman who knows the power of the perfect generic domain for his areas of expertise. Please read on.
If you think Hallpass Media paid alot for cookinggames.com (350k) then
you might be surprised at what we paid for stickgames.com…
We had been looking for a number of niche game sites for a while, in
the crowded field of online gaming very few things set you apart from
the next site offering virtually all the same games. Having prime
domains is one of the few affordable options we had left. We filtered
out our most popular content areas and stick games were consistently a
“Stick Games are stick figures doing an assortment of things, most
often blowing each other up in various creative ways.”
I went after the top dog of course which was stickgames.com. It was
parked and owned by one of the hardest, most stubborn and least
motivated sellers on earth. This was not good news for us.
The domain was getting tons of traffic (confirmed between 1000-1500
type in a day) and the owners after our first contact wanted 250k for
the domain, no stats and no revenue figures to be provided. I knew the
domain was making nothing for them though, by using automated parking
technology I could see all the ads were displaying “stick” game type
stuff. Like hockey, skating and ads of this nature. I knew the
disconnect was there and viewers were coming to play games and being
shown hockey ads so the click through rates must have been nil. I
countered offered with a final offer of 100k after a few weeks of back
and forth they relented.
StickGames.com a domain unsuccessfully selling hockey sticks and
skates, with traffic coming from stickmen blowing each other up was
sold for a 100k, a 6 figure sum.
We did our development and quickly gained the number one spot on
google for “stick games”, even though the previous first place was to
a site with SEVEN times our traffic and had been developed for at
leave FIVE years before us. Generic advantage? Perhaps.
It was alot of hard work and networking with many more factors then
I’ve been able to list, but the point is a good business plan, hard
work and the right assets in this case strong generic domains have
helped us in a very crowded and competitive market. We are on track to
recover our investment cost in the next 3 months, during one of the
worst recessions of our time. Still deals to be had, still many
opportunities to be had. Best of luck everyone one!
PS when you’re not working, you should be gaming:) More stories to
come in 2010…
www.hallpassmedia.com “Hallpass Media”