Online Ad Spending Tops Print Ad Spending
For the first time, more ad money will be spent on Online Ads as opposed to print ads in newspapers this year. According to WSJ. Online Ad sales in the US will hit $25.8 billion as opposed to $22.8 Billion for print ads. Only 6 years ago, Print Ads out spent Online Ads by 5 to 1. We are in the right industry. The only question is how to get more of those dollars into the domainers hands. Strictly using PPC is not the answer. I will explore other avenues in later posts.