The NYtimes wrote an interesting article last Thursday discussing URL’s that which are not being optimized for SEO rankings. Instead the URL is tailored to be funny, hoping that people reading it will forward it to others, thereby creating a “social URL”.
examples include
” an article posted on Engadget, a website that reports on and reviews tech products, about a wearable device that monitors sexual activity. In the URL, the writer issued something of a mea culpa: engadget.com/2014/08/07/bondara-sexfit-i-used-to-be-a-serious-journalist/ ”
and
buzzfeed.com/daves4/just-donate-the-money, which takes readers to the article “22 People Who Should Definitely Not Have Taken the Ice Bucket Challenge.”
” Traditionally, URLs have always closely mirrored the headline. The so-called social URL is written not with Google analytics or search engine optimization in mind. The hope is that a story will get shared a lot by those who appreciate a cleverly placed joke.”
Vern Jurovich, An early partner of Frank Schilling, is coming back into the business. For those of us who know Vern, its great to see him back in the business. He is one of the brightest and down to earth people that you’ll ever meet.
Here’s the Press Release:
GEORGE TOWN, GRAND CAYMAN, CAYMAN ISLANDS–(Marketwired – Oct 6, 2014) – Uniregistry.com is proud to announce the re-hiring of Vern Jurovich as its Chief Operating Officer. Vern will help oversee all aspects of Uniregistry and help Frank Schilling shoulder business relationships and tactical day-to-day business operations across all markets.
“I’m just delighted to welcome Vern back to our thriving team. Our greatest contributors never truly leave Uniregistry. We’re a family, on a mission together and it shows in the spark, commitment and vibrancy of the great people who help move our ship forward,” said Uniregistry founder Frank Schilling. “Vern’s oversight will help shape our platform and guide other members of the team as we expand our operations and grow internationally.”
Immediately before rejoining Uniregistry, Vern was cofounder of the VancouverRealEstate.com start-up and continues as a non-managing owner of one of the largest real estate brokerages in Western Canada. Vern’s expertise includes online marketing, business development, and he has a deep-seeded intellect surrounding domain name operations and management.
Vern has worked in the domain name industry for more than 11 years, and was with Uniregistry and InternetTraffic.com at their inception. He helped build the original DomainNameSales.com (DNS) platform and will be pivotal in integrating the DNS business unit within Uniregistry infrastructure in 2015.
Back when I was in school, I remember sending many hours in the library studying for tests, doing homework and working on reports. One of the most valuable tools that I used was the encyclopedia. The encyclopedia was the most comprehensive and informed source we had. The most detailed, and sometimes harder to understand, was the Encyclopedia Britannica (EB).
Each year EB would update and sell a new set of books. Due to the internet, that model is no longer sustainable as information of the world is changed every second. Yesterday, EB announced that they will no longer sell a print edition. They will concentrate on their online edition along with other revenue outlets.
Here’s some more info:
“After 244 years, Encyclopedia Britannica will cease production of its iconic multi-volume book sets.
Britannica usually prints a new set of the tomes every two years, but 2010’s 32-volume set will be its last. Instead, the company will focus solely on its digital encyclopedia and education tools.”