Recently, I took a long look at my domains. I ran various analysis patterns. Some names have dropped in revenue while other names are actually making more money than they did last year at the same time. As i went over the lists, one domain popped out. This domain used to be a constant earner, but had dropped down over the past few months to practically nothing. I decided to investigate. I called the parking company with which I had this name parked. They were at a loss, or more precise, I was at a loss and wanted to know if they can think of any reasons that would help me get this name to perform better. It turned out that the name been banned by the primary PPC. Banning a name can be for a variety of reasons, some of which are just stupid. (FYI – You can appeal a ban and many times the ban will be taken off. This was not done in this situation.) After it was banned, the parking company had put the name on a secondary feed, but the revenue from that feed was terrible for this name. I decided to try a third feed. Guess what? The name is making over $50 per day. That an $18,000 per year improvement.
I suggest when you look at your domain revenue reports, see if there has been a large drop in any one name. If so, make sure it has not been banned from the parking companies primary feed provider. If it has, make sure you try a different feed provider.
Noticing that you didn’t disclose #1-#3 parking feeds . . . won’t stop this fool from asking . . 😉
Just curious: #1=Google? #2=? #3=Yahoo? (Just my guesses).
2 of the feeds were yahoo and google. I’m not sure what the other one was.
Did you say $50 a day on Parking Rev, Wow that must be some Domain, mind sharing it with us?.
Why aren’t the parking companies picking up on this Larry? That’s terrible. As our “partners” I’d think they’d be working with all of us to find a way to keep revenues consistent.
Hello,
Can you help me how to turn this domain to just 10 USD a day? If it get more than that, I would give you all! 🙂
Duong Trung from Viet Nam. http://www.NetPostel.com
Never had a parking company be honest with me – ever.
Adam,
I blame both the parking company and myself. While I expect the parking company to find these things, the reality is they don’t. It was a wake up call for me, and by sharing this story, hopefully for others.
Mike, I’m sorry to hear that. I wish you had been with us when we ran a parking company.
From the likes of your blog, I wish I were as well! 🙂
Sometimes it’s not just the feed but chosen keywords that make a difference, even within the same niche. I had one case a few years back where changing a master keyword on a Sedo parked page turned it from $10/day to $100/day instantly, because the clicks were considerably higher CPC for whatever reason. Sedo auto-optimized it to the lower CPC one…all the more reason to take control of what’s on your domains when you can.
When the ppc category took off 5-7 yrs ago, it was a win-win situation for domainers, ppc companies and the search engines.
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Unfortunately, the ppc and search companies found we were easy pickings because of the lack of transparency.