Filed under Internet Advertising
3 comments
The future of media is the Internet. Advertisers are starting to realize that more ad dollars have to be allocated to the web. In Q1, a record 1,100,000,000,000 display ads were served to US Internet users. That’s 15% higher than last year. Total ad spending for the Qtr reached $2.7 billion. So who do you think iwas the largest display advertiser in the 11st Qtraa/ none other than fascebook with 176 billion impression. this was the first time in a long time that yahoo has been beat in this category. They came in 2nd with 132 billion ads served.
One thing that drives me nuts about facebook ads is the suggested price per click.
They want .78 per click on a term I can get traffic for .15 on google.
I cant imagine they are selling out all the inventory at .78 a click
wonder if they dont mind the unsold inventory if they are getting the higher price per click on a percentage of the ads?
Maybe the unsold inventory is going to huge advertisers at a discount?
brian,
I agree that their ads are overpriced and not worth buying at this time.
larry
I agree with your post