It’s Finally Happened – Internet Ads Spending Beats Magazine Spending for 2009

Last year online spending reached $ 22.6 Billion as opposed to magazine ad sales which which totaled $19.5 Billion. This is the first time that Internet spending was higher than magazine spending. However, overall there was a 3.4% dip in overall ad spending from 2008. I think with the economy on the rebound we should see a further increase in spending this year. Hopefully those added dollars will flow to domainers and not get lost in the Yahoo/Google black hole.