Lousy Domain Names Will Waste Your Ad Spending

This morning, I was listening to the radio as I drove my car. As the song ended, the radio announcer starts to talk about a product. The product sounded interesting and I waited to hear how to find out more information. At the of ad, the announcer the sites domain name. It was long and had hard to remember (which I did not). After the reading it, the announcer commented “yeah, sure your going to remember that” and laughed. Obviously it was a lousy domain name. If the domain was an easier to remember generic domain, they would have had a purchase. But due to the lousy domain name that they chose, they wasted their money on the ad.