Hostess, the maker of Twinkies, Hoho’s and other delicious, unhealthy snacks lost the UDRP case for the domain Hostess.com. this appears to be a great decision for generic domain holders.

The UDRP panel issued the following:

Although the Domain Name is identical to Complainant’s well-known trademark, Respondent is correct when it emphasizes that “hostess” is also a common word subject to substantial third-party use. Without any further evidence of specifically targeting Complainant and its trademarks, or use of the Domain Name in a manner that supports a finding of seeking to profit from Complainant’s mark, this Panel cannot, on the balance of the probabilities, adopt the inferences which Complainant urges.

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