Search Engine Strategies is having a seminar next week entitled “Segment Your Way to PPC Success, Part 2 of 2″. according to the email :
Experienced PPC managers know that proper campaign optimization calls for hyper targeting. This means setting up new campaigns to address small target audiences, and over time, “slicing and dicing” campaign elements to target smaller and smaller audiences. In this advanced webinar you’ll learn to:

Include and exclude campaign settings that can spell success or failure for your entire campaign
Maximize Quality Score by regularly splitting ad groups
Isolating brand terms to minimize cost
Using different landing pages based on visitor intent.

If you want to see part 1 of 2, Top 10 PPC Advertising Tips for Killer PPC Results, Part 1 of 2 click here