Last week, it was announced that sold for $1,000,000. Most people were surprised by the amount. I wasn’t. The same people were surprised when sold for $750,000. Again I wasn’t. The key to selling at those amounts is asking for it. Of course that will rule out selling most of the domains that one has in their portfolio since there aren’t that many buyers right now at that level. Most importantly, you have to not care whether the name will sell. National A-1, which owned and Rick Schwartz that owned are successful outside the domain world. This gives them the opportunity to be bold in their sales approach. . However, while many domainer’s would have sold those name’s for a tenth of what they sold for, in reality they sold at those amounts because the owners asked for that amount and didn’t have to sell if they did not get their asking price.